Helping brands own their uniqueness.

Easy-to-understand and timely insights at the intersection between products, ingredients and marketing claims.

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Beauty Brands
Role brands see the market differently

See the market differently

Gravel’s latest trends on marketing claims and ingredients complement your insights on end consumers for a complete understanding of your brand market.

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Role brands benchmark your products against trends

Benchmark your products against trends

Find out whether your products have the fast-growing ingredients and marketing claims the market is looking for, ahead of the market.

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Role brands craft the winning new product brief

Craft the winning new product brief

Combine the deep understanding of your community with the data-driven insights from Gravel to know the best combination of marketing claims and ingredients win your customers’ hearts.

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From business development to R&D, we got you covered