Ingredient Demand Intelligence

Uncover market demand for every ingredient

Use Gravel’s Demand Intelligence to identify and quantify next demand opportunities, for any ingredient in personal care.

End Product
  • Category
    Hair Serum
  • Market
    USA
  • Marketing Claims
    Frizzy
Description

New launches in hair serum with the marketing claims frizzy increased 300% YoY. Fast-growing active ingredients used in hair serums include ethylhexyl olivate (+355%), squalane (+270%) and caviar extract (173%).

Cat suppliers
INGREDIENT DEMAND INTELLIGENCE

Get an overview and a deep dive into demand for an ingredient using our latest data and growth signals from major personal care markets. Within a few clicks, you will get a complete understanding how each of your ingredient should be strategically positioned to yield best commercial performance.

We have made demand discovery simple

  • Demand product visulaise price performance

    Benchmark against the market

    Find out demand for the ingredient by country, brand and application with one-click search. Use our AI-empowered consumption estimate metric to compare against your current accounts and pipelines.

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  • Demand product deep dive into a brand

    Drill down for a brand

    Get a complete reveal of how a brand uses the ingredient - from consumption estimate, new product launches, retail reach, down to the exact product SKUs.

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  • Demand product identify demand driving marketing claims

    Identify demand-driving marketing claims

    Find out which marketing claims are attracting the most demand, and see where your claims stand in the market.

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  • Accordion screenshot 1

    Visualise price performance

    At an application level, find out what price levels the end products could command. Updating pricing strategies accordingly. 

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  • Demand product visulaise price performance
  • Demand product deep dive into a brand
  • Demand product identify demand driving marketing claims
  • Accordion screenshot 1

From business development to R&D, we got you covered