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Compare market penetration of multiple ingredients in one go.
Spot what’s missing by analysing ingredients’ category mix and market penetration. With Gravel AI, you’ll confidently build a category that has the right assortment breadth and depth.
Price according to market expectations with Gravel AI. With a full overview of your competitors’ price architecture at your fingertips, quickly identify your own pricing sweet spot.
Pinpoint rising trends from market leaders and incorporate those right for your customers. Always have what your customers are looking for, right when they want it.
Craft an assortment that not only represents your brand but also has the right balance of newness. Easily discover macro-level insights and what’s trending on Gravel I.
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Identify geographical white space of each ingredient and tailor your marketing and sales strategy accordingly.
Arm R&D with commercial insights on each ingredient so the organisation create the right ingredient for the future audience.
Add ingredient market demand data to sales pitch so brands and contract manufacturers choose you over substitutes.
Enrich sales and market pitches to new and existing clients, backed-by data. Showcase potential of each ingredient based on real market demand data.
Compare market penetration of up to four ingredients in one go.
Rank popular product types across ingredients.
Compare geographical market distribution of brands and products that use specific ingredients.
Compare prices of products created from ingredients.
Compare prices of different types of product created from different ingredients.
Monitor product launch and retirements to compare activity levels across ingredients.
Scan popular product claims per ingredient at one glance.
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Last updated: May 2022