Track trending ingredients for any marketing claims, chemical type & application
0:01 Let's select a chemical type, skin conditioning agent. Let's select application, face cream, a country, click search. This tool compares the chemical composition of new product launches with the universe 6 months ago.
0:20 If an ingredient is used a lot in a new product but not so much in the universe, then it is a fast growing ingredient.
0:29 We made it easy for you to feel filter for fast growing top ingredients here and fast growing niche ingredients declining top ingredients and more Now let's enter hyperpigmentation So we are filtering by market marketing claims ok lets look at fast growing top ingredients Ceramide NP up 141%, Retinyl Palmitate up 130%.