7 Top Mintel GNPD Competitors & Alternatives (2024)

Karen Ho     

Mintel Global New Product Database (GNPD) is a new product database that collects data on consumer products and attributes. B2C brands typically use Mintel’s GNPD to monitor new product launches, application trends, market trends, and more.

Mintel GNPD, updated periodically, is available for annual subscription through a multi-year contract. If you need a thorough analysis of new product trends in a specific market—such as the pet food market in Germany—then this database might provide just the data you need.


But if you need ingredient research or industry research, or continuously updated market data, you’ll want to try some of the other alternatives to Mintel GNPD on this list.


1. Gravel AI
 

Gravel AI is a platform designed to help you discover market trends across ingredients, applications and marketing claims.




It works for both ingredient and industry research, and can help you:

  • Track commercially successful new products launches
  • Scout fast growing new brands
  • Uncover contract manufacturers used by brands
  • Uncover ingredient suppliers used by brands
  • Identify new applications of an existing ingredient


One of the biggest benefits of using Gravel AI for market intelligence research is that you’ll be able to learn about ingredient trends just as they’re starting to become mainstream.

For example, anyone working in the beauty industry today is probably quite familiar with bakuchiol serum —it’s a trending active ingredient over the past few months.


The Independent recently dubbed Bakuchiol as the “natural retinol” - plant-based bakuchiol has been found in clinical studies to help boost cell turnover and stimulate collagen production. And without the skin irritation that is sometimes associated with retinol.



Gravel AI users interested in personal care & beauty ingredient trends already knew about this ingredient, though—our Ingredient Trends Tool has surfaced bakuchiol as a fast growing ingredient before the trend became mainstream.




Gravel AI also uncovers industry relationships.
 

Firstly, Gravel AI is the only industry intelligence company to uncover contract manufacturers used by which beauty brands. 

For example, Gravel AI detected that  Aircos is used by Benefit Cosmetics:


Gravel AI uncovers other contract manufacturers used by Benefit Cosmetics:



Using its Contract Manufacturer Intelligence module, ingredient manufacturers and distributors can better understand where opportunities lie in the market, and uncover  market demand at the point of sale.



Gravel AI vs. Mintel GNPD: At a Glance



2. Euromonitor

Euromonitor is a global market intelligence company.


They provide a wide range of market reports, and database on consumer products:

  • Appliances and Electronics
  • Drinks
  • Food & Nutrition
  • Health and Beauty
  • Home Products
  • Luxury and Fashion


Most of the company’s data focuses on market share and country data that will be of use to both B2B and B2C companies.


Euromonitor also provides consulting services to company leadership teams - from identifying new opportunities to measuring and tracking results.


Euromonitor uses proven research methodologies that focus on human engagement and data science, and is a well known brand in the market intelligence space.

3. Innova Market Insights

Innova Market Insights is a market research company that provides insights to companies in the Food Industry.



Innova Market Insights has a platform that covers:

  • Databases - customised analysis to uncover market insights
  • Dashboards - zoom in on key insights and combine them in one place
  • Reports - detailed expert analysis by industry specialists



The company’s custom research solution covers a range of consumer products topics:

  • Consumer insights
  • Category insights & trends
  • Ingredients analysis
  • Flavours innovations


Innova Market Insights is an established market research company with extensive consultancy services.


It has a special focus on Food & Beverage Categories covering key topics from Gen Z, protein, plant-based to sustainability packaging.


It also offers a range of market reports for purchase. Each report starts at several thousands of Euros or Dollars.


Access to Innova Market Insights’ platform starts from EUR 40,000 annual subscription.

4. WGSN

WGSN is a trend forecasting and analytics service provider.



They can provide help with:

  • Consumer behaviour and lifestyles
  • Create strategies to engage your consumers
  • Bespoke consultancy services to get ahead of trends

WGSN has a market insights database that users can access. 

It also offers subscription and consultancy services to help businesses take advantage of consumer and lifestyle trends.

WGSN supports a range of sectors including:

  • Fashion
  • Food & Beverage
  • Beauty & Wellness
  • Media & Entertainment
  • Lifestyle
  • Transportation

WGSN has recently been acquired by Apax Funds for an undisclosed amount.



5. NielsenIQ



NielsenIQ is a service that focuses on Consumer Packaged Goods (CPG).

It offers a cloud based platform that allows users to access market data and insights from anywhere.



The company also offers a range of research solutions

  • Market performance measurement
  • Consumer and shopper insights
  • Operations and supply chain
  • Revenue growth management
  • Route-to-market
  • Assortment and merchandising

What’s most interesting about Nielsen IQ, though, is its NIQ Discover platform.

NIQ Discover provides a detailed understanding of where consumers shop, what they buy, and why. All accessible via NielsenIQ’s cloud-based platform.



Leadership teams can also use NielsenIQ’s bespoke consultancy services for strategic projects. NielsenIQ has a team of industry experts across:

  • Beauty and Personal Care
  • Beverage Alcohol
  • Non-Alcoholic Beverage
  • Grocery
  • Health and Wellness

…and more.



NielsenIQ is a global company that can leverage emerging trends across countries and continents. It can showcase commonalities and differences across consumer markets.

6. Spate

Spate is a consumer trends company focused on social media.



The company’s core product is a platform that detects trends across social media:

  • TikTok insights
  • Trends prediction
  • Competitive benchmarking
  • Consumer language

This data covers a variety of CPG verticals, including:

  • Apparel
  • Food and drink
  • Home
  • Media and entertainment
  • Over-the-counter healthcare
  • Beauty products

Spate also offers market reports on various topics—from consumer trend highlights to TikTok trends.



7. MarketResearch.com

MarketResearch.com is a market research and industry insights consultancy.



MarketResearch.com has a wide range of industry reports for purchase:

  • Market research reports & industry analysis
  • Consumer goods market research from leading experts
  • Food & Beverage market forecast
  • Heavy Industry world outlook

It also offers free resources such as ebooks and white papers. These resources are available for downloads after you fill in a form.

MarketResearch.com has a library of reports covering industries including: 

  • Consumer & Manufactured Goods
  • IT and Technology
  • Healthcare, Medical and Diagnostics
  • Food and Beverage

MraketResearch.com is based in the US but has a global reach.

Conclusion

All in aol, if you’re searching for a company that summarises finished product data into a database, Mintel GNPD—and some of its competitors, like Euromonitor and NielsenIQ—can give you what you need.

It’s important to remember that the Global New Product Database by Mintel is only updated when a new product is launched. And it does not contain any industry datasets beyond finished products.

If understanding the industry continuously is key, you’ll want to opt for a market intelligence platform that monitors product life cycle continuously, and covers extended value chains in the industry from contract manufacturers to ingredient suppliers. A good Mintel GNPD alternative is Gravel AI. Having key industry data in your hands and detecting market change whenever change happens can be the determining factor for how quickly—and broadly—your market share grows.


Ingredient Manufacturers and Distributors really, really love our data tools — find out why.

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