• Use Cases
  • Products
  • Blog
  • Login

Get started

Lexin Ann Morales, July 11 2023

Gravel AI at Cosmetic Business 2023

This year, we participated at Cosmetic Business Trade show at Munich, Germany.


CosmeticBusiness is an esteemed annual event held in Germany, which happens to be the largest cosmetics market in Europe. This exclusive gathering acts as a pivotal meeting place for cosmetics companies and suppliers involved in every aspect of the intricate process of researching, producing, packaging, and marketing a wide range of cosmetic products. The exhibition provides dedicated areas that encourage in-depth discussions on topics such as cosmetic ingredients, packaging, and the latest service offerings available in the industry. With an impressive exhibition space spanning over 11,000 square meters, the event accommodates more than 320 suppliers who showcase their extensive array of offerings through individual booths. Attendees have the opportunity to explore and discover over 100 diverse products presented at the exhibition. Our booth, Gravel AI, was prominently located in hall 4 E04.2.

Photo: Cosmetic Business

Our participation in this event provided us with a valuable opportunity to engage with numerous visitors who had the chance to interact directly with our Chief Operating Officer, To Hong Chan, and gain insights into our platform.

Our newly launched Chemical Consumption Intelligence Platform is specifically designed for the personal care market. This innovative platform offers chemical manufacturers real-time intelligence, enabling them to identify market opportunities at a granular level, including specific chemicals, countries, applications, and accounts. By leveraging this valuable information, manufacturers can develop more effective sales strategies that drive accelerated growth.

“This new platform gives precise intelligence to chemical manufacturers’ business development teams, enabling them to identify which accounts to target and where emerging consumption for their chemicals will come from. Our aim is to help chemical manufacturers increase speed-to-market and shorten their sales cycles.” - Karen Ho, CEO of Gravel AI

Our platform, Gravel AI, simplifies the process of obtaining precise intelligence. After logging into our platform with an email and password, clients will only need to enter their chemical ingredients and markets, click ‘search’ and the AI will generate insights on emerging and existing consumption from millions of data points.

Our platform has garnered significant attention from chemicals manufacturers and distributors in key regions such as the US, UK, and Asia Pacific. This was evident through the overwhelming response we received, with over 50 demos scheduled during the recent in-cosmetics global 2023 event held in Barcelona.

The CosmeticBusiness 2023 exhibition provided us with an excellent platform to connect with European chemicals manufacturers and distributors. It was a valuable opportunity for us to showcase our platform to the audience, further solidifying its relevance and importance in the industry. We can't wait to be on the next Cosmetic Business event in Munich!


Written by

Lexin Ann Morales

Previous Rhamnolipid (INCI: Glycolipids) in Personal Care: The Beginner’s Guide
Next Ingredient Spotlight: Cocamidopropyl Betaine