Betaine in Skin Care: The Beginner’s Guide

Lexin Ann Morales     

Introducing betaine, the gentle humectant that can work wonders in any clean beauty routine, particularly in skin care. As an amino acid with osmolyte properties, betaine has the ability to balance your skin's moisture level and lock in hydration like a pro. The best part? It's perfect for those with easily irritated skin.

If you're looking for a skincare saviour to combat dryness or dehydration, you won't want to miss out on betaine. Discover how this magical ingredient is used in the top face creams and night serums on the market – keep reading to learn more.

What is Betaine?

A natural amino acid found in our bodies and derived from sustainable sugar cane, this humectant actively works wonders for skin moisture and soothing, even for those with sensitive skin. Betaine's ability to retain water makes it a key ingredient in many hydrating shampoos. And with Swiss biotech's innovative manufacturing methods, this ingredient is more accessible. Betaine for skin proves that it has skin-plumping, anti-inflammatory properties that calm acne flare-ups, irritation, and redness.

Betaine for skin: Benefits

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Betaine's humectant properties make it an effective and gentle moisturizer, but its impressive osmolyte features contribute to a healthy balance between hydration and water loss in the skin. Betaine is able to travel to areas of the skin lacking moisture and through the process of osmosis, it restores the mechanisms of retaining hydration. As a result, betaine is suitable for both dry and combined skin types. With these benefits, betaine for skin is a powerful ally in maintaining optimal skin hydration levels.


One of the benefits of betaine for skin is renowned for its hydrating and plumping qualities, making it a top choice for filling in fine lines and wrinkles. With regular use, you can enjoy smoother, more supple skin that's less prone to signs of ageing. Betaine in skin care also helps improve skin texture by filling in microscopic cracks, leaving you with a healthy, youthful glow.


One notable benefit of betaine on skin is its anti-inflammatory effect–specifically for acne-prone individuals. While it does not directly combat acne, its anti-inflammatory properties prevent acne from becoming infected and inflamed, leading to diminished redness around affected areas.

Is betaine safe for skin care?

Yes, betaine in skin care is generally considered safe. It is a naturally occurring compound found in various plants, including sugar beets, and it is also produced synthetically for commercial use. Betaine is commonly used in skincare products due to its ability to attract and retain moisture, which helps to hydrate the skin and improve its overall moisture balance.

One of the advantages of betaine is its gentle nature, making it suitable for those with sensitive or easily irritated skin. It is often included in products targeting dry or dehydrated skin, as it can help to restore and maintain the skin's hydration levels.

As with any skincare ingredient, individual reactions may vary, and it's always a good idea to patch-test new products containing betaine before applying them to larger areas of the skin. Additionally, if you have specific concerns or sensitivities, it's advisable to consult with a dermatologist or skin care professional for personalized advice.

The primary markets for Betaine

Betaine is a popular ingredient used in personal care products across multiple countries, with Indonesia, USA, Sweden, and France being its major markets. In Indonesia, almost 30% of personal care brands incorporate Betaine into their formulations and 7% of personal care products contain it. Similarly, in the US, 19.8% of personal care brands use Betaine and 3.4% of personal care products contain it.

Discovering the various uses of Betaine in skincare products

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Source: Gravel

Betaine is a renowned ingredient found in various skincare products such as masks, serums, and creams. In fact, it has been reported that in the USA, the consumption of betaine in face masks, serums, and creams reaches up to 5.84 tonnes, 5.33 tonnes, and 6.98 tonnes, respectively.

Furthermore, products containing betaine have been found to be increasingly popular within the American market. Data shows that masks containing betaine take up 8.2% of all masks sold, while serums with betaine make up 3.6% of all sold serums.

Betaine marketing claims

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Source: Gravel

Product packaging often contains numerous marketing claims, but our platform, Gravel  simplifies the process. Utilizing an AI engine, we summarize the claims into a broader concept. This allows us to track and identify what's trending in real-time. For example, the current percentage of products using a particular claim is 12.63% (for betaine). With our platform, you can access multiple marketing concepts and find associated products with betaine by clicking into ‘view details’. By inputting ingredient, product type, and country of origin, you'll receive raw data on the betaine market.

According to Gravel, the top marketing concepts for masks infused with Betaine offer a range of benefits, making them suitable for all skin types - including oily, dry, and combination (13.7% masks). In addition, some masks are vegan, cruelty-free, and non-irritating (9.3% masks). With optimal essence delivery and a variety of skin care benefits, it’s also stated that sheet masks are an excellent way to improve your skin's overall health and appearance (8.7% masks).

Which brands use betaine humectant?

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Source: Gravel

There are number of leading brands utilizing betaine in the US market. With an emphasis on product count, Murad, Patchology, and Nuface are the top contenders. However, in terms of market share determined by customer reviews, Murad, Milk Makeup, and Fresh Fresh reign supreme—making betaine common in industry-leading brands.

Discover high-demand ingredients effortlessly with Gravel

Wondering how to identify rapidly growing ingredients before they become popular? With Gravel, our solution provides a systematic and data-driven approach to identify demand for ingredients across geographic markets, applications, and brand accounts. Uncover sales and market opportunities for every ingredient easily—book a call with us today.